Project
Hands-on experience delivering projects in mobile games, applications, and an online ticket booking platform — managing backlogs and priorities, bridging stakeholders with development teams, and ensuring solutions that enhance user experience while driving business value.
Speedometer (Productivity App)
Product Owner
- Situation: The existing app had a poor UI, unclear user flows, and frequent bugs, leading to weak engagement and low retention. Meanwhile, the market showed increasing demand for speed and performance tracking tools. This created a strong opportunity to rework the app with a focus on usability and stability.
- Task: Lead the product redesign by defining a clear product vision, improving the user journey, and coordinating across development, design, and QA teams to deliver a more intuitive and reliable app.
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Action:
- Conducted UX audits and benchmarked competing apps to identify improvement areas.
- Redefined core features and user flows to make the app more intuitive and user-friendly.
- Worked with the design team to revamp the UI for a modern, clean, and functional look.
- Collaborated with developers and QA to fix critical bugs, optimize performance, and improve app stability.
- Gathered user feedback through beta testing to refine features and ensure alignment with user needs.
- Coordinated with marketing to reposition the app in the store with improved screenshots and descriptions.
- Result: Increased daily active users by 35%, reduced churn rate by 20%, and boosted returning users by 25% within the first month after relaunch. The revamped app achieved higher ratings on the app store and positioned itself competitively in the productivity category.
Funny Prank Fart Sounds (Casual game)
Product Owner
- Situation: Despite steady downloads, the game suffered from high early drop-off rates and weak retention, with most players abandoning it after the first sessions. This highlighted critical usability and engagement issues.
- Task: Reimagine the player journey, enhance the experience through better flow and feature design, and ensure the product engaged users long enough to generate sustainable revenue.
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Action:
- Conducted user behavior analysis via Google Analytics to identify pain points in onboarding and gameplay.
- Redesigned the user flow to improve clarity and enjoyment.
- Defined essential features that supported a smoother experience.
- Worked closely with dev and design teams to implement UX-focused improvements.
- Coordinated with marketing to ensure ad campaigns aligned with improved user journeys.
- Result: Achieved a 25% decrease in drop rate (from ~48% to ~36% in the first session) and a 40% increase in daily active users (DAU) within 2 weeks. Improved retention and engagement contributed to better ad performance, enabling the game to reach break-even profitability within just 3 days.
My Tour (Online booking ticket - Final course project)
Business Analyst
- Situation: Capstone project to design and implement an online booking platform supporting flight tickets, hotel reservations, and tour packages. The system included retail booking for individual customers, a wholesale portal for travel agents, and a back-office system for staff to manage bookings, payments, and resources such as guides and drivers.
- Task: Act as a Business Analyst to gather and document requirements, design user flows, define acceptance criteria, and create a functional prototype that demonstrated core booking functionality.
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Action:
- Conducted stakeholder interviews (simulated) and market research to gather and validate requirements.
- Designed end-to-end user flows for retail customers, wholesale agents, and staff administrators.
- Drafted Business Requirement Document (BRD), User Stories, and Acceptance Criteria for all key features.
- Created wireframes and mockups to visualize the interface and flow of the system.
- Defined high-level system architecture showing interactions across the three subsystems.
- Executed functional testing on the prototype to ensure flows worked as expected.
- Result: Produced a functional prototype demonstrating integrated booking flows across flights, hotels, and tours. The system included both retail and wholesale portals, as well as an admin back-office with workflow for managing bookings, payments, and resources.